Show personality

Character makes a lasting impression. Personality creates loyalty. Individuality is different.

Businesses and their products need to succeed in the relentless struggle against evenly matched competitors. Those who position themselves distinctively will win.

XYMARA.com offers various tools and content to be used as resources for design inspiration. We offer a steady flow of content – articles on design, design news, features on design trends, interviews with designers, previews and reviews of design events – anything which may be of interest or use to designers. Because BASF's business is based on pigments, resins and additives for coatings, our general focus is on the visual appearance of surfaces. For visual surface effects, we offer trend Styling Shows for many industries, as well as the behind-the-scenes support to make these stylings real in inks and paint coatings.

Welcome, to our world of effects and emotion!

Le Vin Chin
Editor-in-Chief