Color Evolution Guide

Released January 22, 2007

The Color Trend Vision's first Color Evolution Guide presents and analyzes 31 new trend colors researched and prepared by a global team of professional design consultants together with technical specialists from Ciba.

The Presentation includes trend facts, statistics on the popularity of different colors, and information on color research and products. It also gives the background to each color, shows the color on an object and highlights technical aspects.

The Color Evolution Guide #1 is a 200-page source of information on upcoming color trends based on research in key regions of the world. It provides further details of the 31 selected colors, based on their current and future trend position. With the help of photographs, taken around the world, the book describes the origin, the affinities and the emotional associations of the trend colors, as reflected in photos taken in all parts of the world. Real spray-outs of each shade are provided after each description.

To order your copy, or request an interactive presentation, just fill in our order form.

Contents of the Color Evolution  Guide #1:

Emotions and Effects
Emergence of Color Trends

Influences on Color Choice
Consumer Habits

Colors Today
10 Designers, 10 Areas of Expertise, 10 Opinions
Sample: Interview with Kathrin Schiffner, Fashion Designer and Journalist, Berlin (p. 16)  

Color Evolution Status
Blues 22; Greens 24; Yellows and Oranges 26; Reds 28; Grays and Browns 30

Color Origins
Copenhagen, Berlin, Paris 35; New York City, Los Angeles, Mexico City 36; Sao Paulo, Tokyo, Seoul 37

Color Forecasts
Sample: How trend colors change from today to 2008 (p.38, 39)

Hand in Hand with the Past
Essences, Pictures, Color Samples
Sample: Colors used in architecture: The appeal of the
unusual (p.55, 56)

We are Emotions
Essences, Pictures, Color Samples
Sample: Shimmering, magnificent, yet still natural: Open to the joy of overstatement (p. 86, 87, 88)

Fast Forward
Essences, Pictures, Color Samples

Colors for Plastics
Creation of Symbolic Value for High Acceptance

Color Contrasts
Contrast of Hue 162; Contrast of Extension 168
Sample: Contrast of hue and extension (p. 163, 169)

World Colors
Color Worlds

Statistics
Color Popularity Data

Credits
Interviews 188; Copyright 190; Bibliography 191