• "X" Marks The Spot #5

Interview with Uleshka Asher, PingMag Chief Editor/Artist

By Oliver Spies

 xymara.com:
If you could imagine a miracle color — your personal dream paint — what kind of color/ink/paint would that be? What kinds of special effects would you like to have? What would you like to use your special color for?

Asher:
A paint that can change color by my touch, but then the paint in the entire picture changes, too! (For example, I touch the upper right corner of the picture to make it pink, and everything else in the picture that is pink turns green…

xymara.com:
Name your personal IN and OUT colors!

Asher:
I don’t really have IN and OUT colors but more characteristic preferences. I like magenta, turquoise, yellow, pink and silver. But I don’t like gold so much.

xymara.com:
And what about your personal dislikes?

Asher:
I hate royal blue, metallic blue and purple.

xymara.com:
Which color would you like to use in the near future/your next project? Why?

Asher:
I don’t know yet…

xymara.com:
For your work - what is more important: color or material?

Asher:
The material - I then do the color myself afterwards with outlines, etc.

xymara.com:
If you were to buy a sofa right now, what kind of color would you choose and why?

Asher:
It depends on the room it will be in.

xymara.com:
When you have to decide on color in your work, do you follow trends?

Asher:
No, trends are not exciting and I think they are mainstream.

Source: Color Evolution Guide

This interview has been taken from the Color Evolution Guide, which is part of the Color Trend Vision project. It provides detailed background information for 31 selected colors based on their current and future trend position. With the help of photographs, taken around the world, the book guides you through the emotions, origin and affinity of the colors.