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Where did a Marketing Manager Draw Inspiration from to Name a New Powder Coating Color Sele

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3. Artistic Passion for Heritage

Includes two reds, an orange and a metallic finish. Finding names for these colors meant tapping into our heritage from an artistic angle. The category is a discernible manifestation of strength, passion and heritage. It draws power from tradition. It is an expression of self-determination, stimulation to making quick decisions, and daring being passionate.

Fresh Illusion: a bright orange, combining the energy of red and the happiness of yellow. It whispers with freshness.

Escelligence: a bright red, evocative of excellence and intelligence. It touches our intimate obsession for power.

Delicate Mind: a dark pinkish red, suggestive of a delicate yet passionate aspiration of the mind.

Good Luck Charm: a metallic brownish reddish, reminiscent of spicy flavors from the East.

4. Mother Nature in its Infancy

Includes two clean natural yellows and an organic green. This category is an expression of joy, happiness, growth and harmony. The naming involved drawing insights from how Mother Nature’s fragrances and light effects unfold and unroll during different times of day and seasons.

Oilissimo: a smooth, fluid yellow, recalling fragrant, Mediterranean olive oils.

Crepusculuz: a warm vivid yellow, combining dawn light with sun warmth.

Bosky Gazon: an urban organic lime discerning turf green with the scent of the forest.

5. Traditional Illuminations

Includes a dark blue and a dark grey. It insinuates trust and accountability, and promotes the feeling of being closer to the home. It is associated with depth, stability and tranquility.

Aracelis Lamp: a dark, blue, evening sky light. Aracelis is a female Spanish name that means 'altar of the sky'.

Ashy Vision: a dark sophisticated grey, suggestive of a shedding evergreen shrub, denoting stability and permanence.

The Express Yourself color selection was launched in September 2007 and has been presented to selected domestic appliance manufacturers in Europe.

Montaha Hidefi is the former Global Marketing Manager of Jotun Powder Coatings. The Express Yourself color selection is her brainchild. Montaha can be contacted at montaha.hidefi@yahoo.com

Pictures courtesy of Jotun Powder Coatings

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