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Preview of DRUPA 2008: the printing industry Olympics
Previews
By Ania Dardas
DRUPA likens itself to the Olympic Games, but aimed at the printing industries and the 13th staging of this international trade fair has all the signs of being an Olympian event. Larger than ever, with 170,000 square meters – it could host 40 simultaneous soccer games if it were turfed over – and more than 1,800 exhibitors, it is breaking all records. The fair will be taking place from May 29 to June 11 at the Düsseldorf Trade Fair Center. According to the President and CEO of the Düsseldorf Trade Fair Center, Werner M. Dornscheidt: “The complete palette of the global market’s offerings and each link in the value chain, from design to the finished printed product, will be showcased in Düsseldorf. Industry leaders and global players will share the floor with small, innovative companies at DRUPA.” |  |
The exhibition has been organized around visitors’ needs. This year this includes two new halls (8a and b) mainly housing products oriented to digital solutions. The other areas are Heidelberger Druckmaschinen AG and Polar-Mohr; printing, materials, services; PrintCity and international print finishing exhibitors; paper converting, packaging production; printing machinery, bookbinding and finishing.
In its offering of seminars and presentations, the two-story drupacube in front of the trade fair is focusing on marketing approaches for the printing industry that underline the fact that print-based communications are a “cutting edge, entertaining, creative and efficient way of conveying information,” explains Project Director Manuel Mataré.
Visualization of the drupacube
Exciting new solutions are also on offer from Ciba at this year’s DRUPA with MyColorViz Creative, a next generation effect visualization and design software for Adobe Photoshop at the Ciba MetaIFX stand, D17 in Hall 15.
Meanwhile, Ciba is following the industry trend of running on multiple grades of paper with one series of ink – while maintaining maximum gloss and excellent printability - with the new multipurpose inks series Ciba® IRGASTAR™ GF. The IRGASTAR™ GF series is designed to produce high quality prints on all sorts of papers and is suitable for printing with and without alcohol, on all types of presses. Visit the Ciba stand, B56 in Hall 17, to get more information about this new heatset ink series. Lastly, Ciba is also showing the latest version of the www.matchmycolor.com website at the Flint Group stand, C38 in Hall 05, with the addition of features such as the supply of real-time, formulated color samples, as well as a revamp of the online color feasibility process to make it more intuitive for users. |  |