• Preview: Viscom Düsseldorf and Viscom Italia 2009 - A Viscom vista

By Ania Dardas

Two Viscom events are coming up in Europe this November in Frankfurt, Germany and Milan, Italy.

Viscom Frankfurt, from October 30 to November 1 at the Exhibition Center in Frankfurt, promises to be the largest event ever with 260 exhibitors taking up 60% more space than in the previous year. The trade show is of interest to anyone working in advertising technology, light advertising and large format printing and also has exhibitors involved in digital signage and industrial inkjet printing.

The show’s two awards: the Viscom Innovation award and the Best Practice award in digital signage have both aroused a lot of interest with a broad range of entries. Prizes will be presented at the German Film Museum in the evening of the second day.

The Italian Viscom event is taking place between November 13 and 15 in Milan at Fiera Milano.

It is Italy’s largest exhibition for the visual communications industry and more than 20,000 graphic producers, designers, advertising agencies and decision makers from all over the world will be meeting up to talk to the more than 600 exhibitors.

Accompanying the trade show is the Visual Communication forum which offers a unique learning experience through three dedicated educational sessions as well as a hands-on live demonstration for the first time this year carried out by Lorenz Bigli, one of the most innovative silk screen printers on the scene today.