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Preview of the North American International Auto Show 2009 - Cool cars in Detroit
Previews
By Ania Dardas
One of the most prestigious auto shows in the world, the North American International Auto Show (NAIAS) in Detroit at Cobo Center, is coming up for its 21st edition in January 2009. Starting with the press preview on January 11 to 13, followed by the industry preview on January 14 and 15 and the charity preview in January 16, the show finally opens to the public on January 17 and stays open until January 25.
© North American International Auto Show
In 2008 the show boasted a total of 58 vehicle debuts – 44 worldwide and 14 from North America. The 2009 show promises to match this total. An anticipated 700,000 participants will attend, including hundreds of celebrities and almost 7,000 car-loving journalists from all over the world. The show is also an opportunity to raise money for charity and last year the total came to $6 million with great things expected once again this year.
© North American International Auto Show
A few changes are anticipated with a number of companies not exhibiting largely due to a tightening of belts related to the global economic downturn. General Motors Corp. has cancelled its annual fashion show called GM Style, but nevertheless plans to introduce three new vehicles at the show: the Buick LaCrosse, the Cadillac SRX and the Chevrolet Equinox. Toyota will be unveiling its third generation Prius as well as a new Lexus hybrid and Honda is launching Insight, its new hybrid vehicle.
© North American International Auto Show
And despite some cuts, there are still lots of interesting events going on with the AutoWeek Design Forum, EyeOn Design Awards and the Michelin Challenge Design, among others.
© North American International Auto Show