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By Ania Dardas

We live in a visually oriented world and the annual Package Design (PD) trade fair is the place that offers inspiration and solutions for every area and application of packaging. Production efficiency, superior performance, safe distribution and stunning point-of-purchase impact are among the priorities here. Held in Orlando, Florida, USA at the International Plaza Resort & Spa, the trade fair takes place over three days between January 30 and February 1, 2007.

The broad and varied program on offer will provide package designers, product developers and brand marketers with a rich source of ideas and useful tips as well as information on the latest trends delivered by experts in the field. Whether you want to find out which are the hottest upcoming colors and where to apply them or get some inside information on unusual places to look for inspiration when aiming for design innovation, PD07 will deliver. Find out how to ensure color consistency efficiently and how to work using sustainable packaging design and production methods. Download the detailed program from www.bnpevents.com for more information.

Informative, provocative and interactive presentations as well as dazzling color and light shows will ensure that every visitor takes away a fund of ideas for immediate and effective application.