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Preview of Ambiente - Taste the multiple flavors of Ambiente
Previews
By Ania Dardas
The Ali Baba’s cave of treasures represented by the annual Ambiente trade fair in Frankurt provides the latest in concepts and designs for consumer goods from all over the world. Expect to see exhibitors and visitors from more than 100 countries. You have five days, from February 8 until 12 to explore the many exhibitions and enjoy the events on offer.
Living, Giving and Dining
The Trend Forum comes in four distinct identities Clean & pure, Decorative & reduced, Playful & intensive, Natural & innovative. These four very different directions housed at Galleria 1 ensure that whatever you can imagine can definitely be found. According to the bora.herke style studio, which distilled and developed these four themes, “Trends are more than new products and ideas, they are the essence of a plurality of possibilities – a cocktail of the most eclectic stylistic trajectories.”
Trend Forum: Clean & pure and Decorative & reduced
Visit Design Plus to see which products have been awarded that extra ‘plus’ for design. All exhibitors may take part submitting products that have been on the market for two years or less. The exhibition of winning products will provide visitors with a great overview of current design leaders on the market.
With so much to see, it’s probably a good idea to factor in some coffee. The Ambiente style coffee break comes in the form of the Coffee Olympics. The five disciplines represented are: Barista, Coffee Roasting, Latte Art, Coffee & Spirit and Cup Tasting. With so much roasting, brewing and training going on, it will be easy to order exactly the coffee you need to get you back on your feet while you enjoy the proceedings.
Trend Forum: Playful & intensive and Natural & innovative
There are many other events to watch out for, including the annual Plagiarus competition, the winner of which is singled out for the most blatant instance of pirating an existing idea. This competition can be a bit of an eye-opener and provide for a few unexpected surprises. Of course, there’ll be the Product of the Year award, the chance to see the work of young designers and an opportunity to find out what Japan has to offer in the two-part exhibition: sozo-comm and Cool 3.
