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By Ania Dardas
Produced by the Printing Association of Florida, Inc., the Graphics of the Americas (GOA) annual meeting is now in its 33rd year! Taking place in Miami Beach from February 28 to March 1, GOA is the largest annual event of its kind, combining exhibition with education to attract international audiences. More than 24,000 print providers, suppliers and creative professionals attend each year as they are sure of finding the tools and technology they need to make their company even more effective and efficient. The latest that technology has to offer in presses, printers, equipment, paper, ink, toner, consumables, supplies, software, workflow, mailing systems, design-related products/pre-press and finishing equipment. You name it, they’ll be showing it.
Complementing the exhibition is the series of seminars that are broken down into several areas: design, illustration, Photoshop, Acrobat, security printing for packaging, digital printing and direct mail. Learn from the experts how to save both time and money by taking advantage of their insights, tips and technology. The seminars start a day earlier, on Wednesday February 27, so be sure to remember that when you book online. There are also numerous special events such as the launch of the “Design for Personalized Communication” all-day conference on Thursday February 28 with a team of top industry experts led by Stephen Schnoll, the “Creative Suite Conference” or the “Artes Graficas” seminar series, as well as numerous parties to make networking all the easier. Stephen Schnoll says: “We’ve put together a real hands-on practical conference led by the industry’s most knowledgeable experts. Attendees will walk away knowing how to create demand as well as design and manage successful, personalized marketing campaigns.”
Sounds like a good reason to go!