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Aren‘t our color preferences always based on our childhood memories?

An interview with Vanesa Fernández, Editor in chief of Celeste magazine, Mexico City

Vanesa Fernández and Aldo Chaparro, Editors-in-chief of Celeste

By Oliver Spies

Aren‘t our color preferences always based on our childhood memories?

Vanesa, as editor in chief of Mexico‘s most successful fashion magazine, you deal daily with the emergence and development of new trends. Based on your experience, would you say that young Mexican designers are currently developing or following a trend in color?

Designers in greater Mexico City have a very different focus and different areas of occupation than those in the rest of the country. There is a relatively small, but very active group of successful designers. Fashion, architecture, and art are very up to date here and have almost nothing more in common with the traditional roots of Mexican arts and crafts.

The trends that are currently developing here are fashioned more along the lines of what‘s happening in the rest of the world, mainly in Europe and the United States, yet they also develop their own images. It is easy to recognize trends here, because the scene is clearly defined. What first comes to mind regarding the question of a color trend is that the era of “paint it all white“ is definitely over. More and more often, gallery owners have their premises painted in darker shades. Gray tones and warm, comfortable umbra shades dim down light-flooded interiors. This trend began with earth and brown tones and now continues with other color palettes. Luxury is a topic here. Solidity and atmosphere will become trendy and important. Early childhood memories play an important role. Clear and unusual colors are permitted more often than before. Gendered color codes seem to be gradually disappearing. Men may wear “feminine“ colors.

And what would be your special current trend forecast“

Softly shaded or grayed colors will definitely be a topic, – dark blue has been absent for a long time ...

Source: Color Evolution Guide

This interview has been taken from the Color Evolution Guide, which is part of the Color Trend Vision project. It provides detailed background information for 31 selected colors based on their current and future trend position. With the help of photographs, taken around the world, the book guides you through the emotions, origin and affinity of the colors.