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| Dear Xymara Reader
Welcome to our July Newsletter!
We've been hard at work making some radical improvements to the site! Check out our new structure and overview pages for the Designers' Corner, Events and News, which should now make finding articles much easier on xymara.com!
We hope you're having as much fun as we are with our editorial spotlight column
"X" Marks - The Spot - now in its fourth edition - wherein we showcase the myriad fun, intriguing, design-oriented corners of the Web. "X" Marks The Spot is designed to fill the gaps between our more in-depth articles, interviews and features, so that xymara.com offers you a more well-rounded and complete picture of the world of design and effects. We can't, however, be everywhere, so we're always on the look-out for more things of interest to present to our readers. Please let us know if you see anything you'd like to share with other readers, at xymara_editor@cibasc.com
This is not the only way you can interact with us; we welcome every contact with you through our Contact Us feature. You can also comment on the articles in our online design magazine INMYX - and this feature will soon be available at xymara.com, too.
And it won't stop there: we're hard at work on new developments to make xymara.com completely interactive for our users. Shhh - top secret! We'll keep you informed!
Lastly, if you prefer a more direct and hands-on way of interacting with us, check out this job vacancy. We'd love you to join the Ciba® XYMARA™ team!
We hope you enjoy exploring our world of effects!
Le Vin Chin
Editor-in-chief
xymara.com
News
What's new and what's happening in the world of effects? We provide information on design trends, market players, novel products and innovative technologies.
Events
Where to go to find inspiration - or to meet your network of contacts? We highlight the most influential design shows, trade shows and press events.
Designers' Corner
All about design, from inspiration to concrete examples, via interviews with designers and features on events and trends.
Color Trend Research
In-depth studies on the science, art and philosophy of color and design, republished from the Ciba® Xymara™ Color Trend Vision package.
INMYX
Highlights from xymara.com's companion online magazine
 | | This year's Design Annual was notable for spotlighting the best of current design, from high-end design to consumer design, but always design, and with a strong focus on the selection of materials ...
Read full story on www.xymara.com |
 | | We live in age of instant gratification. For those with the means, any place in the world is reachable, anyone can be contacted, and any object can be obtained ...
Read full story on www.xymara.com |
 | | DIGITABILITY was the motto of this year's Berlin DESIGNMAI, where the city played host to a week-long presentation of the best of international design...
Read full story on www.xymara.com |
 | | Imagine eating a peach that tastes like a peach and is peach-pink, but is shiny and hard. Imagine an apple that has all an apple's refreshing flavor, yet is soft and fuzzy. Biting into either would be a surprising experience - and maybe not a pleasant one. Texture matters; which is why people still willingly pay more for leather rather than vinyl car seats and wood floors rather than linoleum...
Read full story on www.xymara.com |
 | | For a long time now, my work has centered around the further development of man-machine interfaces. A great deal is happening in this field at the moment. User interfaces are becoming increasingly better...
Read full story on www.xymara.com |
 | | There's always so much going on in the world of effects and often too little time to check it all out. Here's our monthly look at all the items you're too busy to investigate yourself - but which are themselves too interesting to miss!
Read full story on www.xymara.com |
 | | Let's have some honesty - please!
Or the aesthetic repercussions of the growing need for honesty in product design.
We are witnessing a growing trend in strongly pigmented lacquers for interior use. Lacquered furniture is being displayed to the amazement of customers in the most prodigious sections of furniture shops; textiles and accessories have long ceased to cut corners on opulence and lavish ornamentation.
There are already suggestions that rugs in front of sofas are getting thicker, and that velvet cushions will have golden satin tassels trussed up into ponytails and tumbling out of their wide seams again before too long.
And so it goes on: richer, warmer, more luxuriant. We live in the present but the seventies and eighties are still with us. The long-term influence of the oil crisis is still felt to this day.
Yet we also live in an 80's revival of multiple styles, and this makes it possible to react simultaneously to widely divergent impulses. The threat of climate change coupled with an ever-increasing political apathy is taking its toll. Belief in a clear direction has given way to growing scepticism. People who have already decided that blind trust is not an option are now questioning things more often and more explicitly. However, political rebellion doesn't seem to be the answer and passive resignation is taking over.
But this non-action has spawned a widespread desire and need for clarity, simplicity and above all "HONESTY".
"Honesty is the best policy" seems to be the last remaining clause in the contract between foothold-seeking consumers and the providers in whom they trust.
The aesthetic dimension of this growing, collective basic need is extreme and absolutely new:
- everything must appear as it is
- nothing should pretend to be more than it is
- authenticity means: honest, open, fresh, natural and new

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As photos taken at the recent Milan Furniture Fair show, this need is already beginning to manifest itself in design (see images):
- the simplest furniture made from raw, freshly planed wood
- "used" materials, employed without upgrading them in any way
Anything goes, as long as it communicates naturalness.
This development is as evident in the photographs of the pieces of furniture by eminent designers such as Jasper Morrison and Michael Young as it is in other contemporary garden furniture on display. Wood surfaces contrast with heavy lacquering in dark, greyed pastel tones. "Fresh" plywood - otherwise used for packing crates - is everywhere. Layered wood from pine, spruce, fir, seemingly of little value, elaborately worked, with (what appear to be but aren't) untreated surfaces.
Matt-finish wood wax with strong UV absorbers replaces colour varnishes.
It doesn't take a clairvoyant to predict the consequences of this development. It's not the first time that light-coloured wood is on the agenda. But what distinguishes our aesthetic demands from those back in 1984, is the clarity, naturalness and the emphasis on freshness. Light-coloured wood should remain light-coloured. And if the result works, then preserve that freshness. Using products that are both functional and honest about what they contain. And these are? Green - naturally! Naturally green!
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| Taking Drawing into Another Dimension | |
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 | | For those of you who think that drawing is a two-dimensional affair, then think again. Without any complex technical interventions, artist Stefan Saffer manages to lift his drawings from the page and turn...
Read the full story on www.xymara.com/inmyx |
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