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| Dear Xymara Reader
We are pleased to announce ten new trend stylings for plastics applications! Check out these stylings - which run the gamut of applications, from household to automotive, fashion accessories to packaging - in our Effect Explorer!
The digital world is a major theme in this month's newsletter. How does digitalization impact design? We look at digital tools which enable virtual visualization, communication of stylings and effect, and even digital production of objects through rapid prototyping technologies. Various articles in INMYX also feature how designers are working with the digital world. Rapid prototyping again features in this month's spotlighted Inmyx article below.
Summer's finally with us, but the Fall season of design shows, trade shows, conferences and awards presentations is already gearing up. We preview the essential ones to visit and will continue to do so throughout the rest of the year. Meanwhile, we also present a very special behind-the-scenes look behind-the-scenes look at the preparations leading up to the recent European Coatings Show.
Lastly, how does a color stylist create palettes for next year's products? In the first two of a new series, Monika Fecht of Renolit shows us her mood boards, while Helen Gurura of Tinta takes us through the process of developing an exterior color palette. Look out for more color design insights over the next while!
We hope you enjoy exploring our world of effects!
Le Vin Chin
Editor-in-Chief
xymara.com
News
What's new and what's happening in the world of effects? We provide information on design trends, market players, novel products and innovative technologies.
Events
Where to go to find inspiration - or to meet your network of contacts? We highlight the most influential design shows, trade shows and press events.
Designers' Corner
All about design, from inspiration to concrete examples, via interviews with designers and features on events and trends.
Color Trend Research
In-depth studies on the science, art and philosophy of color and design, republished from the Ciba® Xymara™ Color Trend Vision package.
INMYX
Highlights from xymara.com's companion online magazine
 | | Working closely with major creative houses in the US, Europe and Asia, Ciba stylists have come up with the colors that are set to shimmer and shake the world at large in the near future.
Read full story on www.xymara.com |
 | | The new 3D pdf Styling Sheet is the place where you will find all the information you need on an individual Ciba® XYMARATM shade to find out how best and where best to apply it.
Read full story on www.xymara.com |
 | | With the acquisition of ColorViz SAS, a pioneer in 3-D color visualization, Ciba becomes the first specialty chemicals supplier to offer an extensive range of color management services from creation to realization.
Read full story on www.xymara.com |
 | | A heady combination of contrast and paradox, contradiction and complementarity is what awaits visitors at the Autumn Winter Première Vision show that is taking place in Paris at the Exhibition Center in Paris Nord Villepinte between September 18 and 21.
Read full story on www.xymara.com |
 | | With five trade shows in one, you cannot beat the luxury, extravagance and sheer glorious extent of Maison&Objet - the trade show for home design professionals being held from September 7 to 11 for the 26th time in Paris - "capitale de la creation!"
Read full story on www.ymara.com |
 | | ocated on the Old Galata Bridge, the Istanbul Design Week (IDW) breathes life back into the century-old bridge that had fallen into disuse after a fire in 1992. Since 2005 the IDW has provided a venue for production companies, designers, opinion leaders, young talent, professionals and design fans to meet and take part in the essence of design.
Read full story on www.xymara.com |
 | | How do color stylists create color palettes? In the second of our series, Helen Gurura, Color Design Consultant for Tinta Paints, South Africa, gives us her thoughts.
Read full story on www.xymara.com |
 | | ou may have seen our Cosmoray Car in the gleaming painted flesh at the recent European Coatings Show (ECS), but what you didn't see was that we had thrills and spills aplenty on our road to getting it there! Here's the scoop …
Read full story on www.xymara.com |
 | | An interview with Janne Kyttänen of Freedom Of Creation at the recent Design Annual in Frankfurt. Freedom Of Creation create their pieces using a laser-sintered acrylate rapid prototyping technology.
Read full story on www.xymara.com |
 | | How do color stylists create the color palettes for next year's products? In the first of a new series, Monika Fecht, Head of Design Management at Renolit, shows us the mood boards she developed to create the colors for 2007.
Read full story on www.xymara.com |
 | | Products for feel-good shopping
People with a healthy distrust of big name manufacturers and major chain stores can look forward to a future where they can let down their guard. Because, at long last:
Consumerism is about to get a lot less harmful.
Why? Because prudent producers and their marketing departments have set a new attractive target for shaping brand identity:
"Get friendly and show it."
For a brand to remain attractive to the consumer of the future, it's no longer enough to be cool, high-quality, sporty or glamorous. Even "authenticity" no longer tops marketing agendas.
These attributes, which only recently seemed so desirable, have been exchanged for characteristics such as environmentally-friendly, health-friendly, consumer-friendly, employer-friendly and culture-friendly
Somehow this shift in strategy feels in tune with the zeitgeist - but why is this exactly?
Why are shoe manufacturers promoting their products as made in countries with high wage levels. Why is a clothing company touting "Virtually Integrated Manufacturing" in its logo? www.americanapparel.net Is this now more important than quality? And a jeans manufacturer
www.atelierladurance.com prides itself on not being reliant on advertising but instead on the highly personal relationship it builds with its sales outlets and customers. Is this friendly or paradoxical? Or both?
Public discussions about climate change and poor working conditions in manufacturing countries of the Developing World have thrown consumers into a crisis of conscience. And this in turn has ushered in a new orientation and a fresh set of values. The aggressive push to demonstrate corporate transparency and the copious amounts of background information companies produce as evidence of their environmental and social compatibility might have won back a certain acceptance. But until such things are subject to control procedures, they will continue to lack full credibility.
Which is why large and small consumer goods providers are now pursuing "the friendliness strategy". Products have to appear clean and issue-free in order to create positive attention. The selling point is no longer simply price, design and quality - moral credibility is the added value of the product of today. The new challenge for producers and advertising companies is to create a clean consumer conscience.
New "viral" means of communication help them to get across their advertising messages. Internet networks such as "The G Living Network" www.gliving.tv have become essential for business. These are the advertising platforms for new "friendly" products.
Yet there has yet to be a follow-through at the design level. Unlike in the past, the ideology and ethics of these products is still difficult or impossible to be recognized by a consumer. This spells out the question that product designers of the near future must address: "How do you make products look ecological, ethical or healthy?" In other words, "What is friendly design?"
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| An Exquisite Accumulation of Mistakes | |
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 | | Rapid prototyping is a procedure for translating digital construction data into a real 3D form, as quickly as possible and without any intermediary steps. Stereolithography is a commonly used rapid prototyping method. Objects digitally rendered in CAD are "pressed out" of a bath of fluid synthetic resin or wax by means of a laser beam, layer for layer...
Read the full story on www.xymara.com/inmyx |
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