At some point everyone asks himself or herself the question: What is the meaning of life? Sometimes you may think you have an answer, and sometimes it is hard to figure it out. What is more important, freedom or family, the pleasure of consumption or the wisdom of restraint? If one single object were to represent an answer to the meaning of life, what would it be?
Choong Ho Lee, an art director from Seoul, initiated an international art project based on this question. “What represents the meaning of your life? What makes your life worth living?” he asked and distributed little zip-lock bags. Participants were asked to fill these bags with answers.
As a graphic designer, Choong Ho is particularly interested in visualizing immaterial answers and wanted to see how people would respond to the space limitation of 10 x 15 cm plastic bags.
Answers flooded in from people ages 5 to 60. And the responses were full of wisdom that was surprisingly independent of nationality and age.
The project has now come to a close, and if you are curious, you can look at all the responses on the website. To give you a hint, the most common answer was “friends”!
