From someone with the design label “IAMNODESIGNER” and a user-unfriendly website, One simply cannot expect a pared-down, understated approach to classic design from someone with the design label “IAMNODESIGNER” and a user-unfriendly website. IAMNODESIGNER, however, does create functional objects but with a bitter tongue-in-cheek commentary about designer label mania.
Take one of the (not a) designer’s most recent products: the floor lamp “Mouche à design”. Based on its basic form, it could easily pass as the work of a prestigious brand like Flos or Artemide. Only the shade is made out of a sticky substance: fly paper. The lamp has no switch and only goes out when unplugged. That means it is a persistent household trap for all sorts of annoying flying insects, which remain on display well after they have met their fate.
This sort of dual functioning lamp may not be to everyone’s taste. However, only French speakers can catch the added irony of the branding of the lamp. To give non-French speakers a hint, Mouche à design is a play on a word (mouche) suggesting what in English we might call a “dung beetle.” Etymology aside, the message is clear: One designer is encouraging us to hold our noses at all pretensions of design.
