3 INs
Localization
Clothing,
furnishings, food
In Barcelona underwear is almost always purchased in a traditional local store. Local manufacturers with direct sales outlets are almost always preferred over clothing manufacturers from abroad.
Green
thinking, green living
Architecture, design, food
Example:
|  |
Reusable wooden boards (remnants from pattern cuts) are incorporated into high-priced “designer furniture” in NYC; recycled wood is now considered a hip surface material (Urban Outfitter, NYC).
Generation
crossover
Architecture, lifestyle, values
Example:
|  |
Traditional restaurants in Berlin, Barcelona. Artists, designers and architects are showing a 50% drop in profit. Authentic venues are in. Awareness of family and tolerance for other generations are becoming more important. Life experience and tried-and-true solutions are recognized as the basis for “creative design”.
3 OUTs
Smoking
After
4000 years people are finally getting the message about that cancer problem.
Multitasking
When
having a relaxing meal at a nice restaurant, who needs to hear their neighbor’s business conversation?
And it’s painful to watch someone dribbling his or her lunch all over his or her laptop keys. Take a
break. It’s the real mood and efficiency enhancer.
Mass consumer
products
Visible
individuality has become a luxury!
Every person is different. Why should we all look
the same?
