3 INs
1.
Friendly Identity-Friendly Design
Products
have to seem clean and carefree in order to have a positive image. Price, design and quality are no
longer the only deciding factors in a consumer’s decision to buy; today, moral acceptability is a product’s
added value. It is not enough for a brand to be cool, high quality, sporty or glamorous. Even "authenticity"
is no longer at the top of the list; other qualities are in demand: environmentally-friendly, health-friendly,
consumer-friendly, employee-friendly and arts-friendly … All these make a friendly consumer!
Icon
for Friendly Identity-Friendly Design
© visual-research.com
2.
Slowness
We do yoga, pilates or surf. The mega-trend of "healthy living"has taken hold, and people
are rediscovering slowness. We are now again allowed to be slow, to enjoy
nature in peace as we hike or paddle a canoe. Let’s slow down.
Let
the world slow down
© Photo visual-research.com
3.Event Communities
It’s nothing
new that people with the same interests use online fora to share information. But what is different
is a significant increase in the number of real life events brought together by these online communities.
People aren’t just meeting online anymore; they are organizing social events like Pecha Kucha nights,
Flausen.ch, CONTROL6 and New Life Shops. Interesting and informative – have we upgraded to Web 3.0?
Pecha
Kucha Nacht © pechakucha.de
© Photo Adrienn Mészáros
3 OUTs
1.
Overconsumption
Given the problems with the environment, buying more and more
for less and less money does not feel right anymore. Floods, earthquakes and heat-waves make us think
about our resources. When buying something new, we are concerned about quality. Old things take on new
value, and this is one way we can save energy.
2.
Imitation of Nature
We want the "REAL THING" – this summer there were
even more beach theme bars than last year, but somehow we have seen enough fake nature environments.
We are now looking for the real thing.
3.
Joke Design
T-shirts, postcards, pillows – everything may be designed to be amusing
and special. These products scream at us, but we have had enough. We are tired of being amused.
