So, What Are You Doing at 10:15 a.m.?!
Did you ever wonder what everybody else was doing at precisely that same moment when you were possibly stuck in traffic, or fighting the flood of e-mails every morning, or enjoying a grand day at the beach? You might have a pretty good idea what your friends and family are up to, but what about the rest of the world?
Something along these lines must have been at the minds of the initiators behind
Ten:15 when they started this project on March 11, 2008. “It was the product of many conversations, mostly between five different people, all of us photographers or designers. It really did begin as an artistic diversion. We wanted to play with something creative, outside of our everyday careers,” says Jody Sugrue, one of the founders.
“As the idea developed, we were interested in seeing what a collective would do under the unifying and very neutral thread of time. It is a kind of a random visual record of one minute around the globe. Everybody has a 10:15 a.m., but what does that look like through different filters: geographical locations, cultures, languages, or professions? It's been really interesting to see the similarities as well as the differences,” says Sugrue. It is indeed quite exciting to browse through the daily pictures and to get a glimpse into really intimate moments of other people’s lives which cover a whole emotional range from funny, matter of fact (just did the dishes), frustrated (the traffic light is still red), mysterious and sad (I miss my son). The fact that you have a name and a place attached makes the project even more engrossing.
When the project initially started out the daily pictures were given a theme. The gallery of the “self-portraits” of these first 100 days “turned out to be a cool retrospective. You can see the repeating themes of coffee, pets, computers … evidence of the daily grind.”
People arriving at the site are not only passively viewing the pictures, but starting a dialogue by commenting on and getting engaged with the content of the photos. Sometimes photos from one day actually influence the photos of the next.
Links:
www.ten15am.comwww.ten15am.com/gallery/days.html
